| |
US companies lose 50% of their
customers every five
years. Just a 5% increase in customer retention can
increase profits by nearly 100%
-Harvard
Business Review
Businesses today are realizing that the first place to look to increase
revenue is from existing
customers. Recent trends suggest that the
costs associated with generating a new customer are FIVE TO SIX
TIMES the
amount that it takes to generate an equal amount of new
business from an existing customer.
To achieve this, they
must be in constant contact with their client base to position themselves to take advantage of every potential opportunity.
This type of top-of-mind awareness campaign is usually too daunting of a task for most companies to take on. Outsourcing this
task to Loyalty Marketing has proven to be a successful, profitable solution for many businesses.
This campaign
revolutionizes the cultivation of loyal customers by creating educational relationships. Set yourself apart and produce top-of-mind
presence with prospects by staying in touch…consistently and effectively.
“We
needed a way to stay in touch with our customers and prospects. The Security Alerts email program you designed for us has
been working exactly as we need it to. Since the weekly emails have been going out, our best prospects for future business
are now receiving valuable informational based email alerts that identifies common network security vulnerabilities and virus
information with our name attached. It is just what we needed to achieve our #1 marketing goal of top-of-mind awareness with
our most important consumers.”
Jeff Moore
CEO
eCommSecurity
|
