Loyalty Marketing’s Digital Lead Tracking Software is a state of the art platform for tracking, measuring and analyzing telephone traffic generated by our direct mail campaigns. It provides you with real time information to manage your advertising and to track your incoming calls. Each ad campaign is assigned a unique local or toll-free number.  

Then while the prospective customer hears “For quality assurance purposes, your call may be monitored”, their name, address, and phone number and demographic data is captured.  Then the DART phone system starts recording the phone call.

Within seconds your business phone is ringing just as if that prospective customer had contacted you directly. 

Within minutes, you are able to go onto our DART website and view the callers information and start listening to the calls, even if they did not speak with someone.

With this kind of information, you are able to:

• Get exact number of phone call responses your campaign generated.
• Have the ability to see everyone that had called, even if that prospective customer had hung-up or called after hours.
• Have the information available to return any missed calls.
• Listen to all calls for employee training purposes.
• Have the information necessary to develop in-house response lists for future mailings and customer retention.