• You’ll get more leads from a DART campaign. 

The biggest DART benefit is the ability to call back potential customers that had their call disconnected.  Thus, with a DART campaign, you capture every phone lead, and not just the ones that someone had spoken to.  For example, if Mrs. Jones calls you when all your lines are busy, or calls after hours, or just plain hangs up when your phone starts ringing, DART has already captured and recorded her information.  With DART you have the ability to know who called, when she called, so you can call her back.  With DART, you will get more responses and more leads from the campaign.

• You will more accurately track your response rates.

Since DART tracks response levels for your campaign, you can calculate specific ROIs on your campaigns.  With DART advanced reporting capabilities, you can not only show your totals calls from the campaign, but also show response by zip code, area code, specific day of the week, and much more. With DART reporting, you can also show your cost per call, cost per sale, and average sale amount utilizing your individualized sales data.

• You’ll get more sales than with other direct mail campaigns. 

Since every call is recorded, you can evaluate the effectiveness in which your phone is being answered.  This training tool can be extremely effective in helping your get the most out of every phone call, and eventually increase your businesses conversion rates which will mean more customers and more sales.

• You get a database of loyal customers & potential customers.

Since every person’s information is logged, you can compare that to internal sales data to determine which respondents resulted in sales.  This information allows you to selectively send follow-up information and promotions to this group as you best see fit.