The Loyalty Marketing approach to media buying is one of the most stringent but effective processes in the marketing industry. Utilizing an Effective Cost Per Thousand media buying strategy, we will determine which advertising mediums deliver the best audience for the campaign.

We will then meet with each chosen advertising representative and negotiate the most cost-effective media plan that achieves the specific campaign objectives. After each medium is chosen and campaign placed, we will verify all advertising placements and make sure invoices are correct.

With our full service campaign, we can also provide you with an evaluation of each advertising medium at the end of every month. This form will analyze and dissect each channel for efficiency and profitability with such criteria as cost per lead, percentage of close, average cost per sale, and average sales price.

“...(Loyalty Marketing's) insider knowledge of the media buying process has literally saved me THOUSANDS of dollars. My cost per lead has shrunk. My cost per job has shrunk...even my closing percentages have skyrocketed"
Gary Armstrong
President/Owner
Gutter Helmet of Atlanta
www.gutterhelmetatlanta.com