|
The first step in the process is to build and grow a legitimate database
of their customer’s email addresses through both in-store promotions and online sign-up campaigns.
Then Loyalty Marketing creates a custom designed promotional email campaign
that is both informational for the recipient and promotional for the retail company. The newsletter campaign will help stay
in-touch with those consumers that want to stay informed of specials, sales, and other promotional events.
After the campaign has been processed, a report is generated that will show
just statistics of the email campaign that include how many members of the database had opened the email, clicked on a link
back to the company’s website, and even how many times those members forwarded the email to others.
|
